Distribution of Software Products

We’ll come back to this last point in a minute. But first, let’s go back to our typical US-based software startup. This CEO is rather bold compared to his peers. He decides to dip the company’s toe into international markets. It “feels” the most like home. The UK is the SECOND MOST COMPETITIVE and sophisticated market in the world. To add to this misstep, although the UK is officially part of Europe, from a cultural and marketing/distribution perspective, it is quite different. So this initial step doesn’t even provide quite the learning experience you’d like when moving on to continental Europe.

Let’s get back to that unique attribute of secondary markets, the ability to find good partners. I’ve highlighted partners because it is so important to find the right partners and treat them well. What you are looking to do is find someone to ACT ON YOUR BEHALF in this local market. Someone who will put out the effort, spend their own capital, and be just as committed to the product’s success in this market as you are in your home market. This isn’t easy to do, but the payoff is high if you get it right. Find the best potential partner, then structure the deal to get them excited. Give them high discounts, provide extensive sales and technical training. Do give them at least a short term exclusive. Set the deal up so that they aren’t competing with other distributors of your product or even you–just your common enemy, the competition. If you do this right, you will have created an order/revenue generation machine that will work for you for years to come–with very little ongoing investment. And might even be humming away while you’re still investing and pounding away trying to get established in your home market. This is contrary to what many will tell you, but it is true. I have done it many times across a variety of markets and products. I could write about this topic almost indefinitely, and of course, the devil is always in the details. International Distribution of Software Products

Report on the business meeting of the Asian WTO Research Network held at NTU

Logistics Software To Improve Your Business

Medical Billing Software

Antivirus Software